Proposal · 07.27.2026in partnership with
Good Grit Magazine
Advertiser Digital Package Support & Subscription Growth Campaign.
Lindse Parsons
Mary Grace Myrick
Good Grit Magazine
Natalie Sorge
Chief Marketing Officer
NPS Media Group
July 27, 2026
Valid 30 days
A two-phase plan for both sides of the business.
Good Grit has built a loyal Southern audience and a growing tiered advertising business, but advertisers now expect guaranteed delivery and proof of ROI — not just placements. NPS proposes a two-phase engagement: Phase 1 backs Good Grit's advertiser packages with paid media and newsletter execution.
Phase 2 applies that same expertise to grow Good Grit's own subscriber base. Phase 1 is billed per campaign as advertiser volume dictates; Phase 2 runs at a discounted $985/month — one partner managing performance media on both sides of the business.
Where Good Grit stands today.
What we're solving for.
Advertiser packages need proof, not just placement
Good Grit's tiered packages combine digital ads, editorial, Instagram posts and stories, and newsletter inclusion. Higher-tier clients expect guaranteed impressions/clicks and a 30-day post-campaign ROI report — commitments the team needs reliable execution and reporting to back up.
Subscription growth is the next opportunity
Good Grit is transitioning subscription management from WooCommerce to a new partner, Fulco. With roughly 709 organic subscribers today at a $14.99/year magazine price, there's clear room to grow the direct subscriber base once that transition is complete.
Brand control matters, but trust can be built
Like most magazines, Good Grit wants to protect creative and brand control. The team is open to delegating paid media and newsletter execution to a partner who proves it can work within their guidelines over time.
Proposed scope of work.
Paid Media Campaign Management (Meta)
NPS manages paid social execution for each advertiser campaign sold within Good Grit's digital packages, built around audience targeting and creative tailored to that advertiser's goals.
- Audience targeting and segmentation per advertiser campaign
- Ad creative development and testing within advertiser brand guidelines
- Campaign setup, pacing, and optimization across the agreed flight
- Performance reporting on clicks and conversions — not just impressions — benchmarked against advertiser-specific KPIs
Email Newsletter Creative & Deployment
NPS designs and deploys advertiser newsletter inclusions through Good Grit's existing email CMS, freeing the in-house creative team's bandwidth for other priorities.
- Newsletter creative development for advertiser inclusions
- Deployment through Good Grit's existing email CMS
- Newsletter performance data folded into the same cross-channel reporting as paid media
Per-campaign inputs needed from Good Grit / advertiser: campaign duration, ad spend budget, brand guidelines (fonts, logos, etc.), and campaign goals (CTR, impressions, purchases, etc.).
Paid Social Subscriber Acquisition
NPS runs Meta acquisition campaigns aimed directly at growing Good Grit's subscriber base, timed to align with the transition to the new subscription management partner.
- Campaign strategy driving traffic to Good Grit's subscription offer
- Audience targeting built around Good Grit's current subscriber profile and lookalike audiences
- Creative development and testing for acquisition-specific messaging
- Monthly reporting on subscriber growth, cost per order, and traffic-to-conversion performance
How the pieces fit together.
Meta
Primary paid channel for both advertiser campaigns (Phase 1) and subscriber acquisition (Phase 2). Audience targeting, creative testing, and pacing managed per campaign/flight.
Newsletter
Advertiser inclusion creative and deployment (Phase 1). Performance data integrated into cross-channel reporting.
Website
Traffic and conversion analytics pulled in to complete the ROI picture for advertiser campaigns and subscription acquisition.
Roles & responsibilities.
- Paid media strategy, creative, and execution for each Phase 1 advertiser campaign
- Newsletter creative and deployment through Good Grit's email CMS
- Cross-channel reporting combining Meta, newsletter, and website analytics
- A defined campaign brief process to collect assets and goals ahead of each Phase 1 flight
- Ongoing paid social strategy, creative, and execution for Phase 2 subscriber acquisition
- Monthly subscriber growth reporting for Phase 2
- Advertiser assets and campaign parameters (duration, ad spend, brand guidelines, goals) per Phase 1 campaign
- Backend access to website and newsletter analytics platforms needed for reporting
- Brand guidelines and creative approvals for both phases
- Subscriber and fulfillment data coordination with Fulco for Phase 2
Pricing & terms.
| Line Item | Rate |
|---|---|
| Phase 1 — Advertiser Campaign Management (paid media & newsletter) | $449–$999 / campaign |
| Phase 1 — Ad Spend | Passthrough |
| Phase 2 — Subscription Growth Retainer | $985 / month |
Phase 1 (Advertiser Support): no fixed term — engaged on a rolling, per-campaign basis. Phase 2 (Subscription Growth): 12-month engagement, renewable annually. Payment terms Net 30. Ad spend paid directly to platforms; NPS does not mark up advertising costs.
Ways to expand, when you're ready.
- +01Pinterest campaign management
- +02TikTok campaign management
- +03Google Ads campaign management — if Good Grit later wants to expand advertiser packages beyond Meta
- +04Expanded creative production support if Good Grit's in-house team wants to hand off additional workstreams
The fine print, in plain language.
Term. Phase 1 runs on a rolling, per-campaign basis. Phase 2 is a 12-month engagement, renewable annually by mutual agreement.
Billing. Phase 1 fees billed per campaign upon booking. Phase 2 retainer billed monthly in advance. Payment terms Net 30.
Ad spend. Paid by client directly to Meta and other platforms. NPS does not mark up advertising costs.
Ownership. Creative assets developed for Good Grit and its advertisers are owned by the respective party upon final payment.
Let's get started.
- 01Review and approve this proposal
- 02Finalize Phase 1 per-campaign pricing based on advertiser volume and scope
- 03Schedule a kickoff call to align on Phase 1 asset-intake process and Phase 2 timing
- 04Execute agreement and begin Phase 1 on the next advertiser campaign booking; begin Phase 2 once the Fulco transition is complete
Strong brands. Trusted execution. Two paths to growth.
Good Grit has done the hard part: it built a loyal Southern readership and an advertiser base willing to pay for premium placements. What's needed now is the execution muscle to back up what's already being sold — and the same discipline applied to growing the subscriber file directly.
NPS is ready to bring paid media expertise, newsletter execution, and unified reporting to both sides of Good Grit's business.
nsorge@npsmediagroup.com